Greg Arabatzis:
NUTRACEUTICAL & WELLNESS BRAND STRATEGIST
With over 20 years of experience launching and scaling nutrition brands like Tru Niagen®, MitoQ®, Sigrid®, and Polyphenolics®, Gregory T. Arabatzis is the consultant trusted by global leaders to transform innovation into impact.
Greg is an expert at scaling and growing both ingredient and finished products in the nutraceutical industry. He specializes in working with brands that have lost their way and need someone to inject new ideas and concepts into their brand strategy.
Whether you're launching a groundbreaking ingredient or revitalizing an established product line, Greg bridges science and strategy - translating complex clinical formulations into commercially successful products.
He is known for aligning visionary founders, formulators, and business leaders around one goal: creating products that both work and win in the marketplace.
“Innovation means nothing if it doesn’t reach the people who need it. My job is to connect science with strategy - and ensure it scales.”
Gregory T. Arabatzis
Career Highlights & Milestones
163% Sales Growth in 9 Months: As VP of Ingredient and Sports Nutrition Sales at ChromaDex, Greg built the HCP and raw material channels for Tru Niagen®, resulting in triple-digit growth even during a global pandemic.
$4.5M in First-Year U.S. Sales: At MitoQ, Greg established the company’s U.S. operations and market presence from the ground up - generating multimillion-dollar sales in the brand’s first year.
First-to-Market Innovation: Led the U.S. launch of the the world’s first plant-based collagen alternative - bridging science, sustainability, and consumer demand.
Brand Repositioning with Record ROI: At Constellation Brands’ Polyphenolics Division, Greg revitalized a legacy ingredient (grape seed extract), rebranding it as a premium, science-driven solution and achieving record-breaking year-over-year sales growth.
Practitioner Network Expansion: At Douglas Laboratories, he managed a 20+ person national team and pioneered educational webinars that transformed how practitioners engage with clinical-grade supplements.
Approach: Industry Reach & Influence
20+ years of leadership in the supplement and nutrition industry.
30,000+ LinkedIn followers across the nutraceutical and practitioner community.
Global partnerships with healthcare professionals, KOLs, and leading wellness brands.
Hands-on expertise in product innovation, channel strategy, and market expansion.
“One of the most dynamic, results-driven leaders in the nutritional supplement industry. His strategic vision, market insight, and ability to execute at the highest level make him truly exceptional.”
Mona Rosene, MS, RD Former Colleague at ChromaDex (Niagen Bioscience)
“Greg is a pleasure to work with - a creative thinker, hard worker, and strong relationship builder with deep knowledge of the nutraceutical industry.”
Joe Mannello - CEO at MYOS Corporation
“Gregory possesses a rare blend of business acumen, scientific insight, and integrity. His 30,000+ industry connections and proven strategies make him an invaluable force for brand growth.”
Dr. Tracey Stroup - Chief Health & Growth Officer, GetHealthy.Store
WAYS TO WORK WITH GREG
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STRATEGIC CONSULTING FOR NUTRACEUTICAL & WELLNESS BRANDS
For: Founders, CEOs, and R&D teams developing or scaling supplement and functional health brands.
What it includes:
End-to-end product development guidance (formulation, sourcing, quality assurance)
Brand positioning and go-to-market strategy
Regulatory and compliance oversight
Network introductions to top-tier manufacturers and distribution partners
Outcome: A market-ready product and clear brand strategy built on scientific credibility and commercial viability.
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COLLABORATION & JOINT VENTURES
For: Vision-driven founders or public figures looking to co-create science-backed wellness formulas (like Oksana’s Raydiance).
What it includes:
Product concept development and scientific formulation
Manufacturing oversight through Gbara Health Solutions
Brand launch strategy and equity partnership structure
Outcome: A co-branded, high-integrity product line supported by Greg’s scientific expertise and trusted industry network.
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FRACTIONAL EXECUTIVE & ADVISORY ROLES
For: Established companies needing high-level strategic direction without hiring a full-time executive.
What it includes:
Acting as interim or fractional Chief Science Officer or Strategic Advisor
Mentoring internal teams in R&D, operations, or product innovation
Ongoing brand audits and performance reviews
Long-term partnerships to maintain growth integrity and quality standards
Outcome: A trusted partner guiding the company’s growth, innovation, and reputation within the natural products industry.
“Gregory’s ability to connect, communicate, and inspire action is unparalleled. He brings warmth, professionalism, and vision to everything he touches.”
Douglas Kalman, PhD, RDN Clinical Researcher & Educator
“Greg made huge inroads into the professional health channel with outstanding character and strategy. He’s the person you want leading a product into market.”
Greg Macpherson Founder at SRW Laboratories
