Gregory T. Arabatzis is one of the supplement industry’s best-kept secrets.
For over two decades, he has been the strategist behind some of the most successful ingredient and product launches in the global nutrition market.
Greg has scaled brands that are now household names. At ChromaDex, he drove 163% sales growth in just nine months by building the practitioner and raw-material channels for Tru Niagen®, one of the most clinically researched supplements in the world. At MitoQ, he established the U.S. presence of the brand from scratch, generating $4.5 million in sales in the first year. He spearheaded the U.S. launch of the world’s first plant-based collagen alternative, and revitalized Polyphenolics (Constellation Brands) by rebranding grape seed extract as a science-backed premium product.
Over his career, Greg has built practitioner networks, forged global distribution deals, activated key opinion leaders, and developed supply chains that allow science-backed products to scale into sustainable, profitable businesses. His expertise bridges the gap between innovation and commercialization - taking products out of the lab and into the hands of consumers worldwide.
Today, through Gbara Health Solutions, Greg partners with founders, innovators, and early-stage nutrition companies who are ready to scale. His mission is simple: turn breakthrough ingredients into category leaders.
Ways Greg can help your business
Web development and compliance related issues including structure function claims
Identifying essential educational platforms including print media, webinars and sponsored speaker related invents
Building brand awareness through social media especially my 30 K LinkedIn connections.
Leverage my existing KOL relationships to add credence and credibility along with testimonials to the company website.
Develop a go to market strategy including (where applicable) negotiation with distributors and Amazon for finished product sales.
Provide input and help to negotiate both co-branding campaigns and the cost of goods.
Career Highlights & Milestones
163% Sales Growth in 9 Months: As VP of Ingredient and Sports Nutrition Sales at ChromaDex, Greg built the HCP and raw material channels for Tru Niagen®, resulting in triple-digit growth even during a global pandemic.
$4.5M in First-Year U.S. Sales: At MitoQ, Greg established the company’s U.S. operations and market presence from the ground up - generating multimillion-dollar sales in the brand’s first year.
First-to-Market Innovation: Led the U.S. launch of the world’s first plant-based collagen alternative - bridging science, sustainability, and consumer demand.
Brand Repositioning with Record ROI: At Constellation Brands’ Polyphenolics Division, Greg revitalized a legacy ingredient (grape seed extract), rebranding it as a premium, science-driven solution and achieving record-breaking year-over-year sales growth.
Practitioner Network Expansion: At Douglas Laboratories, he managed a 20+ person national team and pioneered educational webinars that transformed how practitioners engage with clinical-grade supplements.
Approach: Industry Reach & Influence
20+ years of leadership in the supplement and nutrition industry.
30,000+ LinkedIn followers across the nutraceutical and practitioner community.
Global partnerships with healthcare professionals, KOLs, and leading wellness brands.
Hands-on expertise in product innovation, channel strategy, and market expansion.