How Collaboration & Conviction Drive Leadership in the Natural Products Industry | Greg Arabatzis

In this episode of The Natural View, Greg Arabatzis, returns to dive deeper into his leadership philosophy and the values guiding his career in the natural products industry. From early skepticism to full-on advocacy, Greg shares how personal conviction, science-backed products, and a collaborative mindset are reshaping how practitioners and athletes alike engage with functional nutrition.

Whether you're in practitioner sales, sports nutrition, or leading a wellness brand, this conversation offers powerful takeaways on trust-building, influencer strategy, and staying rooted in science while scaling impact.

What You’ll Learn:
• How skepticism led Greg to become a true believer in functional nutrition
• The leadership principles that guide his team at ChromaDex
• How to collaborate with healthcare practitioners and sports teams
• Inside look at a science-forward approach to NAD precursors and immunity support
• Strategies for working with athletes and building brand ambassador programs
• Why trust and relationship-building outperform the hard sell every time

Timestamps:
0:00 Intro
0:44 Welcoming Greg Arabatzis from ChromaDex
1:16 Greg’s path into the natural products space
2:36 From skeptic to believer: Greg’s supplement journey
3:50 How conviction fuels authentic leadership
5:03 ChromaDex's science-first philosophy
6:14 The importance of collaboration with practitioners
7:32 Building trust with sports teams and athletes
8:22 Strategic ambassador partnerships
10:08 Educating athletes on safe and effective supplementation
12:45 Soft-sell strategies that build long-term loyalty
15:00 Navigating industry events like “What’s Up With Supps”
17:00 Leading by example in practitioner sales
18:50 Final message for the natural products industry

Resources & Contact:

• Visit Greg Arabatzis' site: https://www.gregarabatzis.com